The Indy Racing League (IRL) is the most sophisticated motorsports racing in the United States. It delivers an exciting, high energy, high profile platform to connect with your customers. Your brand becomes an active participant in the action. It is a perfect arena for strong consumer activation and valuable B to B networking opportunities as well as a great destination for incentive travel rewards depending on your needs. It is a proven fact IndyCar fans are loyal to products and services supporting racing.

• IndyCar is the fastest growing sport in the US, with 9% growth since 2004. You will get access to extensive National and International TV exposure, penetrating the 70 top US markets and 203 countries.
• IndyCar has a projected fan base of over 40 million in 2008. The demographics show higher than average income, education levels and proven brand loyalty.
• The IRL is a “clutter-free” environment where brands, consumers and emotions converge. Spectators and viewers will notice your brand and try it.
• Motorsports fan are more loyal to sponsors than fans in any other sport because in motorsports sponsors become a significant part of the race team’s identity.
• Bottom line, it has been proven over and over again by the top companies in this country that motorsports racing does improve a company’s performance.